Bridgett Colling

Digital marketing
for social good.

 
 
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ABOUT ME

I’m Bridgett, a digital marketer who has worked almost exclusively with nonprofits, social causes, and mission-driven companies. I think the world needs ethical marketers so that organizations who do great work can reach more people.

I help my clients get to know their audiences and develop people-centered marketing strategies. I'm a one of those T-shaped marketers who takes great joy in using a broad range of creative and technical skills to reach her audience. I'm a pro at crafting email campaigns that people look forward to reading, getting employees on board with a company blogging program, and scheduling social media posts that sound like a real person wrote them. I'm interested in the places where a brand and organizational culture intersect. I like doing the challenging and satisfying work of helping organizations transform their communications culture (which usually leads to lots of other powerful change if you do it right.) 

I feel lucky that my career means I get to practice improving my communications skills every day. I have a tendency to be the earnest one in the office, so believe me when I say that I think thoughtful communication has the power to change the world. 

 
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Testimonials

As a consultant to the Make-A-Wish Foundation, Bridgett played an essential role in developing an enterprise-wide digital content strategy for our organization. She brought fresh ideas and insightful analysis to the engagement. If you need to take your digital strategy to the next level, Bridgett is a great asset.
— JONO SMITH, BRAND MARKETING & DIGITAL STRATEGY, MAKE-A-WISH FOUNDATION OF AMERICA
There are few people on the planet whom I respect and trust more than Bridgett. She exudes that rare combination of confidence, humor, and dedicated professionalism that make her a force to be reckoned with. She is genuinely reflective, which is a rare gift, and means that she is relentlessly improving her work for the sake of her clients and colleagues alike.
— MIRIAM BROSSEAU, STORYTELLER & STRATEGIST
I worked with Bridgett on several high-profile client & internal projects...I was immediately impressed by her confidence, thoughtful insights, level of organization, proactivity and creativity, and also her ability to learn new skills rapidly and customize their use to multiple clients’ and internal needs. She is a positive team player, wonderfully joyful and dependable, and a true asset for all things digital marketing and beyond.
— MEROVE HEIFETZ, DIRECTOR OF DIGITAL STRATEGY, ACCELERATION PARTNERS
Bridgett is a web-wiz and knows how to find, create, curate and expand content around the digital world that promotes social good. She was readily available to work through challenges and brainstorm ideas on how to go above and beyond for the clients we served...I look forward to working with her in the future on other projects that promote social good, as well as in the digital realm.
— KEELY JONES, CLIENT EXPERIENCE MANAGER, HELLER CONSULTING


 
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Writing & Projects

Some of the writing and marketing projects I've worked on recently do a good job of showing what I care about when it comes to communication: authenticity, joy, simplicity, and inclusiveness

  • Here & queer - a coming out piece written for queer, bi folks like me
     

  • Diversity & Inclusion at Highland - A summary of the efforts my current company is making to cultivate a more equitable and inclusive workplace

  • Toaster Error - A piece written for our company blog that tells the story of UI vs. UX vs. CX through Slack screenshots

  • Experiment: Lowtide Assumptions - A report on the impact of an April Fools' Day prank that delighted Highland employees and our clients

  • Experiment: Blog Dashboard - A fun marketing project we did to change Highland's culture around blogging by motivating people with pet pictures


 

 

Learn More About My Work

I recently stopped maintaining a detailed portfolio since most of the work I do is under nondisclosure agreements. If you're curious about a particular project I've worked on, I'd be happy to share more privately. 

In the meantime, I try to keep my LinkedIn updated with detailed descriptions of the impact my work has made for my employers. 

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