I’m Bridgett, a digital marketer who has worked almost exclusively with nonprofits, social causes, and mission-driven companies. I think the world needs ethical marketers so that organizations who do great work can reach more people.
I help my clients get to know their audiences and develop people-centered marketing strategies. I'm a one of those T-shaped marketers who takes great joy in using a broad range of creative and technical skills to reach her audience. I'm a pro at crafting email campaigns that people look forward to reading, getting employees on board with a company blogging program, and scheduling social media posts that sound like a real person wrote them. I'm interested in the places where a brand and organizational culture intersect. I like doing the challenging and satisfying work of helping organizations transform their communications culture (which usually leads to lots of other powerful change if you do it right.)
I feel lucky that my career means I get to practice improving my communications skills every day. I have a tendency to be the earnest one in the office, so believe me when I say that I think thoughtful communication has the power to change the world.
Writing & Projects
Some of the writing and marketing projects I've worked on recently do a good job of showing what I care about when it comes to communication: authenticity, joy, simplicity, and inclusiveness.
Here & queer - a coming out piece written for queer, bi folks like me
Diversity & Inclusion at Highland - A summary of the efforts my current company is making to cultivate a more equitable and inclusive workplace
Toaster Error - A piece written for our company blog that tells the story of UI vs. UX vs. CX through Slack screenshots
Experiment: Lowtide Assumptions - A report on the impact of an April Fools' Day prank that delighted Highland employees and our clients
Experiment: Blog Dashboard - A fun marketing project we did to change Highland's culture around blogging by motivating people with pet pictures
Learn More About My Work
I recently stopped maintaining a detailed portfolio since most of the work I do is under nondisclosure agreements. If you're curious about a particular project I've worked on, I'd be happy to share more privately.
In the meantime, I try to keep my LinkedIn updated with detailed descriptions of the impact my work has made for my employers.
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